Tuesday, January 5, 2010

Four Tips for New Media and One for Old


"I've decided to use Twitter, but how do I tweet?" Tim Berry, author of the BPlan Pro software application, has been tweeting about Twitter etiquette.

18-Point Twitter Etiquette Primer by Tim Berry on May 28, 2009 "I’m beginning to develop a sense of what to do and what not to do with Twitter. Not that I’m an expert, but I’ve been watching and thinking about it. And I’ve come up with a list of dos and don’ts..."
Read more about Twitter Etiquette here***

Meanwhile, Aliza from Web Worker Daily has some great insights into dealing with on line complainers: The Growing Feedback Fiasco May 13th, 2009, Aliza Sherman "What is the obligation that companies have to their customers to listen to — and act on — the feedback they receive from customers?"
Read more about dealing with customer feedback online***

Looking for free stuff for your web site, blog or facebook pages? 30 Places To Find Creative Commons Mediaby Sean P Aune "In this day and age, it seems everything online has a price associated with it. Whether you’re subscribing to a pay site for full articles or clicking on ads in a blog, everything online seems to have money associated with it. Luckily there is still a large, and very healthy, movement online for media files listed under the Creative Commons licenses"
Read more about free content here***

"Viral messaging" is the holy grail of web marketing, but how do you create a message likely to "go virial?" Three Secrets to Make a Message Go Viral by Dan Heath & Chip Heath, May 1, 2009 "Viral doesn't have to be a crazy YouTube video -- Here's our CEO on nitrous! Start thinking about emotion, public service, and triggers. We didn't say it'd be easy; in fact, it might require you to rethink the way you do business. But if it works for scissors and veggie-oil-fueled buses, it'll work for you."
Duct Tape marketing ideas for viral success***

What about "old media?" Here is a 1991 article with some still-good-ideas tips for working with print media (for as long as it might still be around)...Mastering the Advetorialby Don Lancaster "The first few attempts of most any small scale startup into using high circulation publication advertising are virtually certain to turn out extremely disappointing at best. And an outright disaster at worst."
Read more about getting free publicity from old media here***

1 comment:

  1. For all sort of business there is some tips for developing. I too followed some tips and now I am proud to say that am running my business successfully with the help of Fast Track Tools and their tips through an e-learning Package.

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