Some people call it the 'Great Recession', while others call it a 'Mini-Depression'. Either way, running a business right now isn't as fun as it used to be. If you are going to stay open until better economic times arrive, you must 'Recession Proof' your business.
If you are going to survive, you are going to have to go back to basics. The biggest basic pointers are: Keeping track of every penny and spending them very wisely; becoming a crazy person about excellent customer service; don't stop marketing; now is a great time to find and employ superior employees.
Please see the links below for a number of ways that you can keep your business afloat by using strategies that you may have not thought about.