If you are like me, you are constantly bombarded by surveys of various sorts, particularly the electronic kind. At first, when this type of technology became available, they were quite handy.However, a lot of these surveys have been overdone. They are losing their power because people are ignoring them out of 'survey fatigue.'
Some of the best marketing information you will ever get is procured by simply asking your customers "what do you like about this?' or "what don't you like about that?" Pay attention to what your customers say. These people and their preferences are keeping you in business.
For more information on how surveys should be taken and how to go through the clutter of this survey epidemic, please see the following link from Forbes: http://www.forbes.com/2010/02/08/customers-data-software-technology-business-intelligence-survey.html?feed=rss_home
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